Creatives must use pop culture to promote indigenous environmental conservation practices – Okyeame Kwame
Ghanaian musician and climate activist Okyeame Kwame has urged artists and content creators to engage communities and document indigenous knowledge that has traditionally helped protect forests and other natural resources. Speaking at the Climate x Culture Summit 2026 in Accra on Thursday, October 22, he called for a community-centred approach that recognises the different cultural practices and environmental knowledge systems found across the country. “We are the government. We are the artist. We know better, so we put a billboard in front of the Flagstaff House: ‘Stop galamsey.’ It should be dialogic,” he said. He argued that artists should move beyond one-size-fits-all environmental campaigns and work directly with communities to understand the traditions and beliefs that influence how they relate to their environment. “We must go into specific communities because every community has…